Impoverished coffee farmers around the world won a victory when Procter & Gamble, the largest seller of coffee in the United States, announced on September 15 that it would begin offering Fair Trade Certified coffee though its specialty coffee division, Millstone.
Procter & Gamble's agreement to sell Fair Trade coffee came in response to a grassroots campaign by Global Exchange, Oxfam America, Co-op America, the Interfaith Fair Trade Initiative, and socially responsible shareholders calling on the corporation to assist the millions of coffee farmers hammered by the collapse of coffee prices. For the last year and a half, thousands of people across the U.S. have sent letters, faxes and emails to Procter & Gamble demanding that it offer Fair Trade coffee. Now, thanks to the efforts of people of conscience around the country, more farmers than ever before will be guaranteed a living wage for their harvests.
Saturday, February 14, 2004
yea!!
September?! I Can't believe I missed this.
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